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Buzzwords are pretty common in the dog food industry. They are usually the words that marketing executives and product promoters use to reel you in to buy certain products. Buzzwords are powerful techniques that the pet food industry uses to lure its customers in.
What Are Buzzwords?
If you’ve ever studied advertising or marketing in detail, chances are, you’ve come across this word at least a dozen times. You would know about the many buzzwords that can be used in order to lure people into a product’s agenda. The mountain of buzzwords and clever techniques that advertisers and marketing executives use to promote their products also applies to the pet food industry.
Buzzwords To Watch Out For:
‘Reformulated’ – this word is a catchy example of the ideal buzzword that draws your attention. By ‘reformulated’, marketers mean that their product has been redesigned in a manner that replaces artificial ingredients and colorants with natural ingredients.
‘Quality protein’ – many reformulated pet foods claim to include higher levels of protein but that isn’t technically true. Sure they can additional amounts of chicken into the ingredients list. But 70% of chicken is just water.
‘Meal’ – in most cases, the word refers to the meat in the pet food that has been dried and pulverized. All moisture has been removed from the meat making it the so-called ‘dry stuff’ in pet foods.
‘Clean’ – the word usually used to indicate that the dog food is made with all natural ingredients. Although these foods are technically clean, to make up for the artificial ingredients, lesser quality animal meat is used to make it. Are these kinds of foods really worth the title of ‘clean’?
What Do These Buzzwords Mean For You, The Customer?
There is a list of items on ‘reformulated’ pet foods. One of these items will most likely be a ‘named animal protein’. The animal protein can come from different animals ranging from lamb to chicken. These animal proteins would be the first to be listed on the ingredients list. Remember that the weight of the product that’s listed is the weight before all the water has been removed from the meat.
Since the pet food company is not required to disclose the quality or type of meat that’s involved in the ‘meal’, browsing through the ingredients list is not really worth the trouble.
What Should You Do?
Check whether grains are a key ingredient. This is not a good thing. The first, second, and sometimes even third ingredients are supposed to be some kind of animal meat or ‘meal’. If it is a grain, then you’re buying an un-fulfilling product of low quality. Set high standards for your pet. It is, after all, his well-being that you’re concerned about. Quality is always better than quantity.