Understanding Dog Food Allergies

If your dog is itching and scratching all the time, there is a 1 in 5 chance* that the cause is dietary. That’s right — just like people, dogs can develop sensitivities to certain kinds of food. However, unlike in people, dogs are unable to tell us when something is bothering them. It is not much of a stretch to think that your pet could be suffering from mild dog food allergies without you ever knowing it.

And for that very reason, Sergio Canello and Forza10 have been taking the pet food industry by swarm, providing a healthy, hypoallergenic product that dogs everywhere can eat without the risk of having a bad reaction.


Sergio and his award winning hypoallergenic foods

For most dogs, the source of their dog food allergies is derived from a single ingredient in their food. Often it is the meat, which has been intensively farmed — allergic to either beef, lamb, duck, chicken, or whatever is the source of protein in their food.

What is a Dog Food Allergy?

A food sensitivity generally presents in one of two ways: the dog food allergies may cause an inflammation (swelling, redness, itching), or it can cause an increase in secretions and excretions (vomiting, diarrhea, or discharge in the eyes, ears, or nose). For some dogs and cats, these reactions can become quite severe, often life threatening. However, more often pets develop a slight food allergy — one that is simply flying under the radar, quietly making their life a little less pleasant.

And, because your dog can’t say “this food makes me itchy,” mild dog food allergies often go untreated for years. There is much of pet behavior that pet parents often chalk up to being “a dog thing” or “a cat thing,” (like constant scratching) when in truth, it could be their way of reacting to the discomfort caused by something in their food or environment.

If you are thinking of making the switch to hypoallergenic foods, Forza10 offers a comprehensive line of allergen-free dog food. The Forza10 diet not only promises to improve your dog’s health by eliminating the ingredients that triggered their intolerance, but it also has foods specially tailored to improve their health in a number of different ways.

forza-dermoForza10 Dermo Active – This food is perfect for any dog with a skin condition. Everything from dermatitis to lick granuloma can be improved thanks to this food’s blend of fish oils, aloe vera, burdock, mallow, and rosemary.

forza-oral Forza10 Oral Active – One of the primary health concerns for any pet is their dental care — responsible for up to 75% of veterinary diagnoses. Nip this common problem in the bud with this special tooth booster.
forza-activeForza10 Intestinal Active – Intestinal problems can often put your dog out of commission for a while. To help keep their GI tract moving smoothly, this food has everything they’ll need.




forza-otoForza10 Oto Active – Dogs and cats rely on their ears for everything. So if their ears are infected or unhealthy, the impact can be far reaching. To prevent any excess damage done to their ears, try this healthy blend.




forza-depuraForza10 Depura – And for everything else, there is this. Forza10’s all purpose, every-dog food. Great for pups of all kinds.




If you think your dog might be itchy, uncomfortable, or seems generally low energy, talk to your veterinarian about dog food allergies and switching to a Forza10 diet.

PetPlus is a membership program designed to make pet care more affordable for everyone. Find out if PetPlus is right for you, and get more information on the members-only benefits, which include discounts on products like medications, supplements, and food, as well as services like vet visits and boarding.

Forza10USA – Cat and Dog Food Intolerances and Allergies


How Did Dogs And Humans Begin Their Millennia-Old Relationship?

There aren’t many animals that humans let live in their homes, feeding them, walking them and snuggling up with them at night. But for many pet parents it may seem second nature to have their dogs as important parts of their lives. Many dogs are thought of as family members, but how did the relationship between dogs and humans start? What was it like before fetch, chew toys and kibble?

There’s no sure way to tell exactly how dogs and humans first began helping one another, but there are a variety of theories that may help shed some light on why you and your pup can have so much fun at the park, but you’re not about to invite a wolf into your living room.

When did it start? 

A study published in the journal Nature Communications discovered that dogs and wolves began to evolve separately about 32,000 years ago. The researchers used DNA analysis to find the split between the two groups in China. This suggests that before this point, dogs had already been interacting with people and human selection led to the change.

Other research puts the first domesticated dogs in Europe after humans arrived about 43,000 years ago, between 18,000 and 32,000 years ago, National Geographic explained. The humans of this time were ruthless and successful hunters who decimated a variety of mammal populations, including saber-tooth tigers. Anthropological evidence makes it more likely that wolves needed humans and approached people, rather than being domesticated strictly from the wild.

Why were dogs attracted to humans?

It may seem counterintuitive for early dogs or wolves to approach humans, who could have been predators, but the one popular theory suggests that dogs first started spending time with humans because of the waste that was left behind.

Seeds, bones, shells and other food materials that humans can’t digest would have been left behind as garbage. This may have attracted dogs who could scavenge these bits as a free meal. Eventually, this could have led to an acclimation and bond between the two species where they became comfortable with one another’s presence. The wolves would benefit from acting more friendly to the humans because they’d be more likely to get the scrap food. A 2013 New York Times article explained how this theory means that people may not have played as direct a role in domestication as once thought.

“It appears that a large population of wolves started lingering around humans – perhaps scavenging the carcasses that hunters left behind,” the article explained. “In this situation, aggressive wolves would have fared badly, because humans would kill them off. Mellower wolves, by contrast, would thrive. If this notion turns out to be true, it means that we didn’t domesticate wolves – they domesticated themselves.”

Previous theories suggested that hunters would steal young wolf cubs and raise them as their own. Although this would explain why some wolves were more docile and friendly to humans, it has been challenged in research. Biologist Raymond Coppinger, a professor at Hampshire College, has been trying to raise and domesticate wolves in modern day, but found that it doesn’t work as suspected – their tendencies are still violent.

How the relationship changed?

If this theory is correct, it’s obvious why dogs would want to spend time around humans, but why did humans want the dogs around? Anthropologists think that dogs and humans began to evolve together and develop symbiotic relationships. Dogs could use their superior smell, hearing and speed to flush out and track prey to be hunted, as well as alert humans when other predators were nearby. Dogs also may have existed as an emergency food source in some instances.

Over the millennia, dogs and humans became closer and their relationship survived. Although humans don’t need help hunting or protection in many places, people are still glad to trade food and protection for love and companionship.


Why Your Dog Can Hear So Much Better Than You

Any pet parents who have tried to secretly whisper about taking a walk only to have their dog come running in with her tail wagging are well aware that dogs have stupendous hearing. After their fantastic sense of smell, hearing is the second most powerful sense that dogs possess.

Although many dog owners know that their furry friend can hear great, many don’t know how well or why. It turns out that there are several interesting reasons why dogs can hear great.

Dogs have a larger range

Dogs can hear distances four times farther away than humans can. This allows them to not just hear a creature or sound that’s farther away but also more sounds at most times. Their radius is expanded and can encompass more noises than that of a human.

The Daily Puppy explained how dogs can also outhear humans when it comes to various frequencies.

“Sparky’s hearing range is quite different from ours, reaching a much higher frequency than we can hear. Hz, or Hertz, refers to sound frequency, the number of sound wave cycles per second. Humans hear between the frequencies of 20 Hz and 20,000 Hz; 2,000 Hz is the level we hear best. Sparky can’t hear quite as low as we can – his range begins at around 40 Hz – but he can hear up to 60,000 Hz. His best hearing occurs at 8,000 Hz.”

Hearing at such higher frequencies, dogs can react to certain sounds that humans can’t even hear, such as dog whistles. Many dog owners advise against their use, but silent dog whistles are a perfect example of a noise occurring at a frequency that dogs can hear and humans can’t.

Although dogs’ sound range starts at a higher frequency than ours, a Louisiana State University study on canine and animal hearing found that dogs respond to low intensity sounds better than humans as well. Although, cats beat out dogs in this category.

It’s likely an evolutionary advantage 

Better hearing may be beneficial to your dog now so that she can hear you the minute you start pouring kibble into her bowl or getting the leash ready, but before domestication, better hearing may have been critical to survival. Improved hearing simply means better hunting.

Dogs would be able to hear the high pitched noises and squeals of rodents, which are suspected to have made up a significant amount of their diet, Pet Advisor explained. While hearing higher frequencies may have made finding prey simpler, hearing such great distances may have made escaping from potentially predators easier. Dogs could hear a larger animal approaching from far away. There’s evidence to suggest that wolves use their hearing this way to this day and humans have continued to breed dogs with great hearing for hunting purposes.

Their ears are built better 

Dogs ears are completely different than human ears. Rather than being stationary appendages, like ears are on humans, dogs can move and angle their ears to better receive sound. Dogs have 18 ear muscles compared to the six that humans have. These allow dogs more control over their own hearing.

When a dog hears something, she’s able to perk her ears up, tilt her head and shift the ear itself to better receive the sound waves. Inside the ear, the canal is also longer, funneling sound into the ear drum, The Daily Puppy explained. The inner ear cochlea also is more effective than a human’s, making 3 1/4 turns rather than the 2 1/2 humans make.

Keep your dog’s ears clean

Your dog has an incredible pair of ears on her head, but she needs your help to keep them clean. Proper ear care is critical to your dog’s health and hearing ability. Keep an eye out for swelling or more scratching than usual. These can be signs of an issue.